Perfecting Shoots, Marketing & Sales
– Free Masterclass –

This is not an April Fools’ joke! Capturing genuine smiles and perfectly posed preschoolers is an art—and a business. Join industry expert Heather Crowder for a comprehensive session covering everything from prepping for a shoot to setting up lights, directing and posing kids, crafting powerful marketing campaigns, and maximizing sales.

What You’ll Learn:

• Pre-Shoot Preparation – Efficiently organize and plan for a seamless picture day.

• Lighting & Setup – Master the ideal lighting and camera settings for stunning preschool portraits.

• Posing & Engagement – Capture natural, authentic expressions while keeping sessions fun and efficient.

• Marketing Strategies – Create compelling campaigns that attract schools and parents alike.

• Sales & Profit Growth – Learn how to structure packages, increase order value, and convert more leads.

Meet Your Host: Heather Crowder

Heather Crowder is a seasoned school photographer and business owner with years of experience in creating stunning, authentic portraits of children. As the founder of a thriving school photography business, she has mastered the art of capturing natural expressions while building a successful and scalable workflow. Heather’s expertise in both photography and marketing makes her the perfect guide to help you refine your craft and grow your business.